Thursday, June 20, 2013

Aéropostale is now in Manila

Fashion in Manila became even  more exciting with the addition of American retail giant, Aéropostale, in the local shopping scene. Exclusively distributed by Stores Specialists, Inc. Aéropostale recently opened its flagship store at the Ground Floor of the New Glorietta.

 The history of the name Aéropostale dates back to the 1920s. Compagnie Generale Aéropostale, a pioneer airmail company, was the first ever to fly between France, South Africa, and South America; most definitely a spectacular achievement for its day.

 The early Aéropostale stores even captured the essence of this airmail voyage both in the original store design and in the aviation styled leather bomber jackets that they sold. Opened in 1987, Aéropostale has always represented a sense of adventure, achievement and dedication. Today, Aéropostale had become one of the fastest growing and most recognized specialty retailers of casual apparel and accessories, for the young, trendy teens
. With price range that is easy on the pocket, they can enjoy high quality and fashion for-ward pieces that are staples in every wardrobe. A mall-based, specialty retailer of casual apparel and accessories, Aéropostale’s clients range from 14 to 18 year-old girls and guys who prefer a selection of high-quality, active-oriented, fashion basic merchandise at com-pelling values.

 This new concept store is divided into unique zones: Entry and Fashion rooms, where customers can view the latest fashion collection, Swing room for different selection of jeans and denim pieces, Heritage room for the logo classic and graphic tees and hoodies; the fun and flirty Girls room, which customers will find tucked at the back of the store, will be the girls’ haven for a great selection of under-wear, yoga and dorm items.

Each of the store’s five dressing rooms has a New York City neighborhood-inspired theme all designed to highlight the personalities of these boroughs while connecting with the Aéropostale shoppers. With its brand heritage and New York roots, Aéropostale is sure to be the next fashion hot spot in the Metro. In the Philippines, Aéropostale is exclusively distributed by Stores Specialists, Inc. (SSI) and it is now open in New Glorietta 2.

AÉROPOSTALE opened its doors to the Filipino fans Saturday, June 15, 2013 at 12 noon. Fans rushed to Glorietta to experience the new studio concept store, and they were treated to freebies and in-store promotions throughout the day. At 3:00pm, the music of DJ Mars Miranda rocked the house sending more energy and vibe to the very ecstatic crowd. Also welcoming the guests were the Aéropostale Style Ambassadors, a group of stylish, accomplished and well-rounded teens.

I was there at the official launch of the store which they called Aerojam:

So impressed with Saga Events set up

Never the Strangers played great music

Up Dharma Down performed live.

Fashion show ongoing with music by She's only Sixteen

Fun looks to brighten up your day

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 Aéropostale Glorietta is located at the Ground Floor of the new Glorietta 2. Store hours are from 10:00am to 9:00pm Monday to Thursday and 10:00am to 10:00pm Friday to Sunday.


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