Monday, May 16, 2011

KicKers: A Step into a More Stylish Direction

Wherever you’re headed, whatever you need to do, there’s always a pair of Kickers shoes that’s perfect for you.

With a brand history that dates back to 1970, Kickers is considered a popular favorite when it comes to on-trend styles matched with high quality. 

Daniel Raufast came up with the idea for a free-spirited footwear brand after seeing a poster for the American musical, HAIR. Kickers tapped a younger generation who, even at that time, invented an original way of life that is in tune with their personal aspirations. Through fashion, they were also able to express their originality although one integral part of their “creative look” seemed to be missing: shoes.

Kickers was developed with the spirit of INDEPENDENCE, OPTIMISM, IMAGINATION, and ESCAPE in mind. Its name was derived from the English word, “Kick”, plus “Ker” to make it sound American then “s” was added to match it with jeans.  And just like jeans – the quintessential fashion piece of the youth in those days, Kickers wasn’t just in-fashion but it also practical and comfortable. It instantly appealed to the offspring of the swinging seventies who appreciated simple, authentic qualities of natural materials.

Kickers in the Philippines

Since it was launched in the Philippines in the ‘90s, Kickers has been more popularly known to stylish teens who wanted to be in the know on the latest shoe trends. Just like in its earlier years, Kickers continued to become a popular brand even among the Filipino youth making it an instant hit in local shores. While the brand has become a preppy favorite of sorts, it now wants to show consumers – even those who have been loyal to the brand for years, that Kickers is a full-on lifestyle shoe brand that can cater to your various lifestyle needs.

More than just the perfect school shoes, Kickers does carry a full lineup of shoe styles ranging from casual footwear to more polished styles.  Just take a look at its Spring/Summer 2011 collection which is a big departure from the usual designs that Kickers has been best known for.

Kickers Spring/Summer 2011
Usher in a brand new season with a pair of Kickers shoes from its current Spring/Summer collection. Composed of high-quality leather shoes in a bevy of styles and colors, the ladies will surely have something exciting to look forward to this season.
Whether for work, school, or leisure wear, Kickers has introduced a great lineup this season starting with the more fashion-forward Hava. Made of snakeskin leather, this colorful pair of closed flats will easily brighten even the most boring office outfit. It’s also casual enough to be worn with your weekend outfits. Next is Hanne, otherwise known as the “sexy summer shoe”, with a wedge heel and floral straps, this sandal just exudes the fun spirit of summer and is best worn with shorts or breezy summer dresses. Its wedge heel also makes legs look longer and leaner.  For trendy fashionistas, Kickers’ Holly and Hope shoes will definitely catch your fancy. In line with the brogues trend, Holly easily completes a fun, festival look while Hope is the girlier version which looks great with shorts or short skirts. Last but not the least is Hip, the most casual style in this season’s lineup of ladies shoes for Kickers. With fun prints and a cute floral detail, this fun and colorful slip-on is a no-fuss summer shoe that you’ll surely love. 

With a fresh new take – and a fun collection to boot, Kickers’ current Spring/Summer collection is a true testament of how the brand continuously evolves to meet the demands of its clients, one stylish step at a time.

Kickers is exclusively distributed by the Primer Group of Companies and available at Kickers store: SM Megamall and SM The Block; Res/Toe/Run; Bratpack; Olympic Village Robinson’s Pioneer; Robinson’s Department Store Ermita; Rustan’s Department Stores Alabang and Tower; Landmark Department Stores Makati and Trinoma; SM Department Stores nationwide.


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