Wednesday, May 18, 2011

FitFlop Celebrates Enchanting Night of High Summer Fashion


A momentous fairytale gala of glamour, style and magical fashion interpretation truly marked FitFlop’s trendiest season opener, as the world’s award-winning functional footwear brand proudly unveiled its breathtaking High Summer 2011 Collection at Rustan’s Makati.

Showcasing the brand’s luxurious salute to summer in an extraordinary enchanting launching, passionate footwear fanatics and select members of the press were recently invited to take part in the much-anticipated royal affair -- a ball that celebrated both the romance and magical fairytale legend of Cinderella, her Prince Charming, and her infamous glass slippers – but in a grander, more contemporary entertainment level. 

The event’s throngs of special guests were welcomed by Karen Pamintuan (program host), along with overflowing cocktails amid scintillating music. Primer Group of Companies top company officials were present at the fabulous affair.

True enough, guests were immensely impressed with the pulsating styles of the High Summer Collection. It was indeed a night of “happy ever after” as FitFlop devotees bid adieu to the usual repertoire of boring shoes and say hello to the elegant FitFlop sandals which glamorize and pamper the feet while walking their way to superb fitness. 

Imbibing the youthful energy and stylish pizzazz of the season, the brand’s freshest and striking spectrum of styles embraced new hot summer styles that are flirty, floral and fun --- footwear gems which versatile allure can definitely last more than “once upon a time”.
Latest FitFlop picks
Frou in colors of Pebble, Fuchsine and Electric Indigo
Stylish damsels no longer need to wish upon a star for them to finally find their fab summer outfits’ perfect match, as the three sassy FitFlop sandals of the High Summer Collection grant them that spotless look. Effortlessly imbibe that voguish flair with a pair of Frou, frilly sandals adorned with delicate layers of folded suede ruffles on its delicate toe post, making it the best complement to pretty, dainty feet. It is available in four classy shades – Fuschine, Black, Electric Indigo, and Pebble; that will appeal to one’s inner “girly-girl”.
Luna comes in Black, Pewter and Indigo
Be transformed to a mystifying style enchantress with Luna, leather sandals that are sophisticatedly ornamented with two bejewelled edge jewels on a slim line toe post. Adding this to one’s FitFlop collection makes it an easy go-to pair for elegant affairs where one still wants to feel comfortable in FitFlops. Available in three lovely shades, Black, Pewter, and Bronze.
Lolla Liberty (limited edition)
For the simple and chic summer princess, Lolla, an espadrilles-inspired comfortable wedge sandal, just makes any casual outfit fashionably complete. Perfect both for shorts, pants, long and short dresses, Lolla is the go-to summer sandal all-season long. Available in three classic shade: Black, Cougar, and Navy, and a fun summer print, Lolla Liberty.
Frou and Luna are now available at Rustan’s Makati while the much-anticipated Lolla will be available by third week of May.

Fairytale Romance with Three Twists!
While the event turned unforgettably exciting with the blitz of stunning footwear pieces that captivated the night’s guests, the magical fashion saga’s tour de force was the grand reveal of FitFlop’s Special Edition Rock Chic Ice White a gorgeously sparkling sandal dusted with dozens of CRYSTALLIZED™ Swarovski Elements which boasts of the same famous muscle-activating, leg toning Microwobbleboard™ midsole that makes every FitFlop sandal so spectacular. It is also the brand’s fabulous “toast” to June brides-to-be who dare walk the aisle in a pair of superbly comfortable, unconventional sandals. Available starting June, only 100 pairs will be released in the Philippines.
Rock Chic in Ice White
As for the night’s nostalgic “happy ever after” highlight, no fairytale moment will be complete without Cinderella and her Prince. And indeed, they came but with a surprise version: the playful twists which began when Three Prince Charmings were asked to choose lucky Cinderellas from among the guests who were invited to dress up for the much-awaited “shoe-fitting”. The three lovely modern Cinderellas whose feet perfectly fit in the pair of Rock Chic were given their own special edition pairs.

The grand FitFlop fairytale party untwined the less formal, fun elements of the evening with more cocktails and more music as the guests danced the unforgettable night away.
FitFlop is exclusively distributed by Primer Group of Companies. To view list of stores, please visit


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