Imation, a world leader in providing digital storage products, geared up for the final stage of Green Fierce (Wham Up The Glam In Green)—a fashion design competition that makes use of recycled Imation products to create a Lady Gaga-inspired fashion statement. The Grand Finals, featured a fashion show that will showcase the original designs of the finalists, held on May 28, 2011, 3:00 pm, at the Glorietta 5 Activity Center, Makati City.
To join the contest, participants had to buy featured Imation items such as the Wired Optical Mouse, 8X External DVD Writer, 4GB and 8GB Pocket Flash Drives and Recordable CDs and DVDs. The fashion show finale caps the competitive three-part process that aspiring amateur fashion designers had to go through.
Semi-finalists were judged based on creativity, aesthetic appeal, relevance to the theme and utilization of scrap Imation materials. The final five, chosen on the day of the fashion show, will compete for the top three prizes and awards. The winning fashion designer took home P50,000 worth of Imation products, a copy of Lady Gaga’s “Born This Way” album, a sash and a trophy. The winning design will also be displayed in select Astro Vision outlets. Audience members who come in their best Lady Gaga-inspired outfits can also get the chance to take home special prizes from Imation. Fashion model and television star Solenn Heusaff will be present as special guest.
Aside from its array of topnotch digital storage devices, Imation is also a global leader in developing and marketing audio and video accessories as well as other consumer electronics. Imation is the same global powerhouse behind Memorex, TDK Life on Record and XtremeMac. Its business partners include notable industry names such as IBM, Sun Storage Tek and HP. Founded in 1996, Imation is a spin-off of another multi-national conglomerate, 3M. The US-based company has been involved in the development of many technological developments in data storage which led to revolutionary and innovative products such as USB flash drives and Blu-Ray, high definition recordable optical media. Today, Imation is present in more than 100 countries worldwide.
Green Fierce is the company’s unique way of addressing the international call for businesses to be more eco-friendly, inspired by the powerful influence of global music sensation and fashion icon, Lady Gaga. This green and glamorous fashion event is presented by Imation in cooperation with MCA Music, Astro Plus, Astro Vision and The Drive 99.5 RT.