Tuesday, April 26, 2011

Sanuk brings summer fun and adventure under the sun

Creatively offbeat sandals brand Sanuk lives up to its name and mantra once more!

Sanuk, the Thai word for “FUN”, delivered exactly that with its 3rd Sanuk Sandcastle Competition and Junior Sandcastle Adventure last April 16 at the Bonifacio High Street grounds.

The immense success of its previous sandcastle competitions was replicated and magnified as Sanuk increased the number of teams competing to craft the most creative sandcastle this summer. This year, the adult category had 10 teams going head to head to unleash their creativity, while 6 teams of kids ages 5 to 10 got their share of summer fun under the sun. 

Sanuk definitely got the beach vibe going as the older teams participated and crafted their way to spectacular sandcastle creations. The most unique and eye-catching sandcastle creations were a sight for sore eyes, from Greek gods and goddesses to giant ocean waves with happy surfers and mermaids. 

And as the older participants were given the creative license to go all out, the young ones embarked upon a summer adventure of sandcastle proportions with fun activities like the Castle Smash, the Treasure Hunt, and a Build Your Sand Castle challenge that challenged teams to each create 6 sturdy sandcastles in the fastest time possible.

Families and friends cheering the contestants on and got their bit of summer fun as well with Sanuk’s outdoor party—interactive activities were set up to encourage families to hang out while the competition was ongoing. Adding to the day’s excitement was a fashion show that featured the latest summer line of Sanuk.  It was definitely the best event to jumpstart the summer, as well as the best time to introduce Sanuk’s Shunami and Kids Collections. Guests were impressed with the collection’s lightly padded tongue and new “Shock-N-Ahhh” insole that offers ridiculous comfort without adding weight or losing flexibility. With summer, travel and stylish comfort in mind, Sanuk also launched its Summer Kids Collection, and a number of the young ‘uns went home sporting a pair of the colorful Ibiza, Tiki, LazyBrat and Scribble pairs.

At the end of the day, two champions emerged as winners of the Sandcastle competitions. Both teams won cash and gift certificates totaling P40,000—not a bad way to cap off an already glorious summer day! 


Post a Comment